Technical Assistance

The NoMAA Technical Assistance Institute is a day-long training conference for artists and arts organizations from Washington Heights and Inwood (WH/I). The overall goal of the Institute is to provide information and assistance to help artists and arts groups sustain themselves through their art and be part of the arts marketplace in New York City and beyond. The Technical Assistance Institute responds to the developmental needs of the artistic and cultural community in northern Manhattan. There are hundreds of individual artists living and working in the Washington Heights/Inwood area as well as dozens of small groups, primarily run by artists, actively engaged in arts and cultural programming. NoMAA recognizes the important role that local artists and arts groups serve in the socio-economic well-being of the community and their potential of contributing significantly to the overall arts movement in New York City.

SATURDAY, OCTOBER 24, 2009 | 9:00AM — 6:30PM

Russ Berrie Medical Science Pavilion
Columbia University Medical Center
1150 Saint Nicholas Avenue at 168th Street
New York, NY 10032
The Malcolm X & Dr. Betty Shabazz Memorial
and Educational Center
3940 Broadway at 165th Street
New York, NY 10032

The Northern Manhattan Arts Alliance (NoMAA) invites artists and arts organizations to the NoMAA Technical Assistance Institute 2009 – a free one-day conference designed to examine common issues and to share some of the fundamental steps to creating and sustaining a career as an artist and to developing and running a successful arts organization. During the conference there will be panel discussions, workshops and networking opportunities for arts and arts professionals. We will also provide materials that include valuable information and resources for artists and arts organizations.

PROGRAM

9:00 AM — 10:00 AM
REGISTRATION/CONTINENTAL BREAKFAST AT RUSS BERRIE

10:00 AM — 10:30 AM
WELCOME

(parallel fragment from canto II)
Amir Parsa

Welcome

Zead Ramadan, Board President, NoMAA

Assessing Public Funding for the Arts in NYS
Dr. Marta Moreno Vega, Founder & President, Caribbean Cultural Center African Diaspora Institute (CCCADI) & Board Member,
New York State Council on the Arts
Hon. Eric Schneiderman, New York State Senator – 31st District,
member of the Senate Cultural Affairs,
Tourism, Parks and Recreation Committee

10:30 AM — 1:00 PM
MORNING WORKSHOPS

Workshop #1 – Foot in the Door:
Tips for Submitting your Work
For Individual Artists
Topics covered include: the importance of understanding submission requirements; technical quality of imagery; what constitutes a cohesive series; artist statements; support materials; reviewer’s pet peeves (from an informal survey). Participants will receive En Foco’s Photographer’s Resources list which includes resources for artists of all visual disciplines.
Facilitated by Miriam Romais, Executive Director, En Foco
Moderator: Andrea Arroyo, Visual Artist

Workshop #2 – Strategic Planning
For Arts Organizations
In this workshop, organization representatives will:
• Identify desired outcomes from the strategic planning process
• Review the major steps of a strategic planning effort
• Distinguish between strategic and operational planning
• Clarify board and staff roles
• Consider the best practices for your organization and who needs to be involved
Facilitated by Susan Schear, President, ArtIsIn

 
1:00 PM — 2:00 PM
LUNCH - AT THE SHABAZZ CENTER

Panel: Building community through the arts
Local artists share their work and how it helps shape the
community.
Panelists:
Hector Canonge, New-Media Artist
Rafaela (Betty) Capellán, Visual Artist/Parent & School Coordinator, Dorothy Day Afterschool Program, Broadway Housing
Patricia Eakins, Writer/Curator, Sundays Best Reading Series
Rosa Naparstek, Installation Artist/Artists Unite
Debralee Santos, Program Director, Casa Duarte Cultural & Performing Arts Center
Moderator: Julia Lu, Director, Cultural Industry Investment Fund, Upper Manhattan Empowerment Zone

2:00 PM — 4:00 PM
AFTERNOON WORKSHOPS

Workshop #3 – Self-Management for Artists
For Individual Artists
Workshop will cover essentials in strategic planning for artists and how to create a business plan:
• Identifying desired outcomes from the strategic planning process
• Financial tracking/time tracking
• Skills building
• Creating an action plan
• Funding
• Internet presence
• Presenting work
• Budget basics
Facilitated by Ela Troyano, Filmmaker & Creative Capital Grantee, and Andrea Arroyo, Visual Artist

Workshop #4 – Board Development
For Arts Organizations
Every nonprofit has a unique mission and culture. An effective board of directors can be one of your most important assets. This workshop for executive directors and board chairs will help you to develop effective strategies to recruit and engage an effective and committed board of directors.
Facilitated by Marie Zieger, Consultant in the areas of fundraising, board and staff development, strategic planning, executive director coaching, effective meetings, supervisory skills, and team building.

Workshop #5 – Maps of the Imagination
For Artists and Organizations
A public workshop exploring community and how people react,
recognize, and visually interpret their immediate surroundings
in relation to their own living environment. Open to all artists
and interested audiences to participate in a two hour hands-on
experience in map making based on cartographic and psycho
geographic notions and aesthetics.
Facilitated by Hector Canonge, New-Media Artist

4:00 PM — 5:00 PM
CLOSING PLENARY

Everything is connected:
The importance of community partnerships for the sustainability of the arts
A panel featuring local artists, business and community leaders
to address ways to partner and collaborate for the common
good and for community growth.
Participating artists and arts organizations:
Laura Acosta, Executive Director, Juan Pablo Duarte Foundation
Gina Crusco, Executive Director, Underworld Productions
Ted Minos, Producing Artistic Director, Moose Hall Theatre
Company
Amir Parsa, Writer, Creative Projects at the Museum of Modern Art

Participating businesses and community institutions:
Denise Alicea, Deputy Chief of Manhattan Recreation, City of
New York Parks & Recreation - Arts, Culture and Fun Series

Sandra Harris, Assistant Vice President for Government and
Community Affairs, Columbia University Medical Center
Jason Miller, Associate of Real Estate Leasing, Workspace Offices & Studios
Moderator: Mike Fitelson, Associate Publisher, Manhattan Times

5:00 PM — 6:30 PM
NETWORKING RECEPTION AT THE SHABAZZ CENTER

The conference is provided free of charge and includes breakfast, lunch and a networking reception. To RSVP and for more information, contact: 212.568.4396 – info@nomaanyc.org.
To download the Registration Form, click here (for a Microsoft Word document) or here (for a PDF file).

The NoMAA Technical Assistance Institute is made possible by support from Columbia University – Office of Government and Community Affairs, Hispanic Federation, JPMorgan Chase Foundation and the Upper Manhattan
Empowerment Zone.

NoMAA programs are possible thanks to the generous support of: Upper Manhattan Empowerment Zone (UMEZ), JPMorgan Chase Foundation, Tides Foundation – advised by Lambent Foundation, the Office of Manhattan Borough President Scott Stringer – NYC& Co. Foundation, PA Associates, Malinsky Family Charitable Trust, Columbia University Medical Center – Office of Government and Community Affairs, NY Presbyterian Hospital, Councilmember Robert Jackson, State Senator Eric Schneiderman, and local businesses and artists.